What Are The Objectives For Your Site?

• Is your site effective (achieving objectives)?
  
  
  • Don't fall into the trap of designing your website for YOUR needs, design it for your customers needs
    
    
  • The only reason my web site exists is to solve my customers' problems.
    
    
  • Litmus test: What problems does the page I'm looking at solve?
    
    
  • Most people visit a website to solve one or more of the following three problems:
    1. They want/need information
    2. They want/need to make a purchase/donation
    3. They want/need to be entertained
    
    
  • You should be able to look at the home page of any site and figure out what the site is about within a few seconds. If you can't, your site has failed.
    
  
  
  
• Who is your target audience? (Nike versus Bank of America)
  
  
• Remember, unless you're an online store, your website is not your marketing strategy. Your web site is part of your marketing strategy.