• What is AdWords?
• Why Use AdWords?
• Getting Started
• Building Better Ads
• Selecting Great Keywords
• Advanced Strategies
• Now What?

What is AdWords?

A simple method to promote your business to a targeted audience.

• You create your own ads
  • Text
  • Local Business Ad - Google Maps
  • Image Ads
  • Flash Ads
  • Mobile Ads
  • Video Ads
  • Ads for TV, Radio, and Print
• You choose the keywords that will trigger your ad
   
• You only pay when someone clicks on your ad
   
• Sample search: bellingham social media

Where do my ads show up?

• Google Search Results pages
  
  
  
  
• Quality Score is a dynamic metric assigned to each of your keywords. It measures how relevant your keyword is to your ad group and to a user's search query.
• Review recent updates to Quality Score
• more info »
• Google Content Network
  The Google content network reaches over 75% of unique internet users in more than 20 languages and over 100 countries. As a result, if you advertise on both the Google search network and the Google content network, you have the potential to reach three of every four unique internet users on Earth.
  • Placements allow you to specify which websites will display your ad
  • Content network includes any relevant website using Google Adsense
  • CNN.com example
    
    
  • ... and thousands of other websites
    
    
  • Google Mail (Gmail and Google Apps Email)
• Optimization strategies are different for the Search Network then Content Network. Users browsing content commonly approach ads differently than users searching actively for a particular topic.
• more info »