Bellingham Public Library Modernizes Website
New Library Paradigm Will Better Serve Patrons
Bellingham, Wash., December 22, 2016—After releasing a very thorough Request for Proposal to update their aging website, the Bellingham Public Library Board selected Bellingham, WA based Big Fresh—a web, marketing, and print design agency.
“The goals for our website update included creating a fresh, mobile-friendly design, more intuitive, easier-to-use navigation and improved search capabilities” said Janice Keller, Communications, Community Relations, and Programming Manager for Bellingham Public Library.
Designer Max Morin, of Big Fresh, reiterated “consumer expectation has impacted the way library systems must present themselves to the public. Bringing cutting edge design concepts to the library’s website will ensure that it is a useful tool for years to come.”
Emphasizing a collaborative process between Big Fresh and Library leadership, the two organizations engaged in an extensive analysis and brainstorming process, examining dozens of library websites across the globe with the goal of building the best possible product.
“It was important for the Library’s website to have a ‘Bellingham’ feel to it—warm, inviting, and very northwest,” said Mark Lee, Co-owner and Creative Director at Big Fresh. “We spent a lot of time examining the features that library patrons use most, and emphasized those features in the new design.”
A number of metropolitan library systems have updated to a masonry style more favorable to mobile devices, moving away from the text heavy “wall of links” which permeated early web design standards. Big Fresh and Bellingham Public Library decided to emulate the masonry idea for the new website.
Another important consideration for the project was accommodations for people with disabilities. The new site meets web content accessibility guidelines set forth by the World Wide Web Consortium, which is the main international standards organization for the internet. “Because of the diverse community our local library system serves, it was important both to us and the Library Board of Trustees to ensure that this valuable community resource and hub will be accessible to everyone” said Lee.
“We enjoyed working with the Big Fresh team… [their] contributions helped us achieve [our] goals. We particularly appreciated the team’s design skills and overall ‘can-do’ attitude,” remarked Keller.
To visit the website, go to www.bellinghampubliclibrary.org
About Big Fresh
Founded in 2002, Bellingham-based Big Fresh supports businesses and nonprofits in Northwest Washington seeking creative, technical and marketing expertise. The company’s services include web design and development, search engine optimization, social media management, print design, e-commerce solutions and more. To learn more about Big Fresh, please visit www.bigfresh.com.