Though we increasingly live, play, and interact in the digital world, there is something to be said for the tactile experience of consuming information from a printed medium. In fact, the way that the human brain interprets the written word—an abstract cerebral activity rooted in physical reality—is by treating letters as physical objects.
As a marketing agency, we at Big Fresh understand that there may be a few avenues of marketing and communication that are more effective as print. When you place a printed piece into someone’s hand, they not only have a physical reminder of a particular moment, but they’re more likely to retain the information.
As digital marketers, we’re engaged in the war of attention. Fighting against ever present smartphones, an 8 second average on a web page visitor, or any number of new and exciting stimulation, we focus not on trends or fads, but what works.
We know that print has a sense of importance, a sense of longevity and permanence, and that a well designed piece is capable of having the same effect as entire channels of digital communication.
Examples of Print Design:
- Business Cards
- Info Cards
So, take a look at some of our print design portfolio items, and when you’re ready to make an impact, give us a call.